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  Importance of Material: Emphasize the significance of material choice in conveying brand image and creating a lasting impression. Material's Role: Discuss how material affects the look, feel, and overall perception of the business card. Your business card is more than just a piece of paper with contact information; it's a tangible representation of your brand. While design and content are crucial, the material you choose plays a surprisingly significant role in conveying your brand image and leaving a lasting impression. The material not only affects the visual appeal but also the tangible experience of your card. Think about the feeling: Does it feel luxurious and substantial, or simple and understated? Consider the look: Does it reflect a modern, minimalist aesthetic, or a more traditional, classic approach? A thick, textured paper might evoke a sense of quality and exclusivity, while recycled cardstock can communicate your commitment to sustainability. Similar...